The Founding Vision

Vivian & Rose was created with a simple vision: to offer elegant, wearable fashion that feels effortless in everyday life.

Founded on the shared passion of two sisters, Vivian and Rose, our collections are inspired by timeless British elegance and designed for women who want to feel confident, comfortable, and beautifully put together. From easy everyday favourites to pieces made for lunches, weekends away, evenings out, and special occasions, we focus on styles that are feminine, flattering, and easy to wear.

A Commitment to Quality

Quality, comfort, and thoughtful style are at the heart of everything we offer.

We carefully select each piece with attention to fit, fabric, feel, and appearance. Our aim is to create a collection that feels refined without becoming complicated — clothing that looks beautiful, feels comfortable, and works naturally with your everyday wardrobe.

We believe the best pieces are the ones you continue reaching for season after season.

Inspired by Effortless British Style

Our style is influenced by the timeless elegance of British fashion — polished without feeling overdone, feminine without sacrificing comfort.

We look for pieces that feel current while remaining easy to style and wear. From cosy layers and relaxed silhouettes to statement pieces and timeless essentials, our collections are designed to move effortlessly between everyday moments and special occasions.

A Customer-Centred Approach

Our customers are at the heart of Vivian & Rose.

Your feedback, questions, and experiences help us continue improving both our collections and our service. We want shopping with us to feel simple, personal, and enjoyable — from discovering a new favourite to receiving it at your door.

Above all, we want you to feel confident in what you wear.

Looking Toward the Future

As Vivian & Rose continues to grow, our ambition remains simple: to become a trusted destination for women looking for elegant, feminine, and wearable fashion.

Our focus will always remain on thoughtful style, comfort, quality, and creating a shopping experience our customers can return to with confidence.

Welcome to Vivian & Rose. We’re so happy to have you here.